GET A WAGGLE ON - FREE UK SHIPPING

We're offering free UK shipping on all orders until Monday 4th March. Just enter the code "WAGGLE" at the checkout. Get shopping!

HANDSOME HUX

One of the best things about doing what I do is when you hear back from your customers about how in love their dog is with the toy they bought for them. They bring Roxy such joy (but she is quite easily pleased) so to hear from customers that their dog feels the same is amazing.

Earlier this week I heard from Huxley's mum about how pleased he is with his giant pom pom dog toy. Huxley's a beautiful Great Dane puppy who gets very excited over tassels - let's be honest, who doesn't - so when I heard this I suggested the giant pom pom might be a good dog toy to try. I'm told Huxley's quite enamoured with the new edition to his toy box and as well as giving it a good and proper shake, it also doubles up as a handy pillow.

I'd love to set up a gallery of our happy customers so please do email a pic of your pooch with their east end best friend pawsomeness along with their name to hello@eastendbestfriend.com and I'll put it on the website.

THROW QUILT & PUGLY PIXEL LOVE

We've got some new east end best friend dog products in the shop for the new year. If you haven't yet seen our dog bow ties then go and check them out right now. And for those of you whose dog loves to sit on the sofa despite numerous attempts to keep them off (a familiar story in our house) then we have an exciting new product for you. Our dog sofa throw quilt means you can say goodbye to stuffing that old dog blanket behind the sofa when people come over because this contemporary quilt is something you and your four-legged friend will be able to enjoy.

I've also just discovered the Pugly Pixel blog (how did I not know about this before). There are some fab tutorials to easily jazz up your blog and website using Photoshop, a couple of which I've put into action in my photos in this post. I also spent a good hour last night creating glitter effect shapes. For. No. Reason. Whatsoever.

FOR THE HIP HOUND ABOUT TOWN

The ultimate dog accessory; no self-respecting pooch should be seen without a dog bow tie this season.

Available now at www.eastendbestfriend.com

DOG BOW TIES COMING SOON

We've been working hard on some dog bow ties here at east end best friend HQ. Hip hounds about town had better watch out.

ONE YEAR ON

It's exactly one year to the day since we visited Battersea Dogs and Cats Home and came home with our (not so little) bundle of joy.

This past twelve months has thrown a lot our way and through it all this little madam has been right there with us.

She's bought us so much joy (and a few tears of frustration) but in twelve months she's come on leaps and bounds. So eager to learn and desperate to please... I couldn't imagine life without her.

IT'S CHRISTMAS!

Or nearly.

Because we think pooches deserve something special too we've listed these limited edition christmas twisty toys and pom poms in the shop.

AND WE ARE UP

Its been a long and hard slog but at last our website is up and running!

There were times when I wanted to tear my hair out but now that it's done I'm really quite pleased with the result. Take a look at it here and let us know what you think. 

Until next Friday we're offering an opening discount of 20% off all orders. Just enter the code HOORAY20 at the checkout in our shop.