Tuesday 19 November 2013


With a due date of the 25th of December and my increasing inability to sit at the sewing machine comfortably, East End Best Friend is shutting up shop early this year. You can spoil your pooches up until midnight on Friday 29th November but after that I'm afraid I'm putting my feet up to await bubba's festive arrival!

Although my stores will be closed, I'll always be reachable via the contact form on the website (it may take me a little longer to respond though) and I hope to be up and running again in the early Spring when I've gotten a bit of a grip (hopefully) on the new Mum thing.


Tuesday 15 October 2013


It's been quite a while since I've written on this blog. And now that I am, I'm here with some big news. We're expecting! Yep, that's right, East End Best Friend is soon to have a new addition to the team and our lovely Roxy is going to be a big sister.

I'm 30 weeks pregnant with a little girl who's due around the end of December - the 25th if we're going to be exact! Hopefully she'll arrive a few days earlier so our new little family can have its first Christmas together this year.

I've had big plans for the business this year and whilst some of these have had to be put on hold, others are going ahead as planned. Either way, it's a very exciting time for all of us.

I'll be back soon with a heads up on last dates for Christmas orders but if you think your four-legged friend might like a bit of East End Best Friend for Christmas, do have a think about ordering sooner rather than later as come December I'm not sure how close I'll be able to get to my sewing machine!

Friday 28 June 2013


We've had a lot of demand for our Giant Pom Pom Dog Toy of late so as a little treat for the weekend we thought we'd share some of our favourite moments of love from our happy customers.